DIDDY TIME AGAIN: Sean “Diddy” Combs is back in the fragrance game with plans to launch a men’s scent at Macy’s in late April or early May 2015.
It will be Combs’ first fragrance since Jacavi Worldwide/Parlux obtained his fragrance license — which was previously held by Estée Lauder Cos. Inc. — and the first men’s scent since the 2009 launch of I Am King, which won a FiFi award that year. Combs also won a Fragrance of the Year in the Men’s Luxe category in 2006 for Unforgivable. According to sources, the fragrance generated $100 million in global sales during its first year.
This story first appeared in the November 26, 2014 issue of WWD. Subscribe Today.