WEARING THE PANTS: Diesel artistic director Nicola Formichetti issued an online casting call to Twitter and Instagram users on Thursday.

“I’m looking for the next @diesel underwear campaign model! Suggest someone by tagging #dieselhero…,” wrote Formichetti in the caption for an image from the new Diesel Hero Fit underwear campaign.

With its online campaign, Diesel encourages people to post pictures of themselves wearing the Hero Fit Styles in order to win the chance to be featured in the brand’s next underwear campaign.