MORE DIOR?: Could Dior’s historic Avenue Montaigne boutique soon get a beauty offshoot? Rumor has it the French fashion house is to open such a shop at 34 Avenue Montaigne, across the street from the flagship and headquarters.
When asked, a company spokeswoman said: “We only have one Dior beauty boutique, on Rue Saint-Honoré.”
To be sure, number 34’s current occupant, Parfums Caron, is moving out. The storied French fragrance label will open the doors of a new boutique, at 23 Rue François I, on Sept. 1, according to the brand’s spokeswoman.