DIOR BY THE BAY: Christian Dior is set to take over three floors of retail space on the prestigious corner of Post Street and Grant Avenue in the heart of downtown San Francisco. No one is commenting about the move, with ink barely dry on the lease.

De Beers, the previous tenant of the glass-surfaced Grosvenor Properties building, quietly closed last month after five years. One of the other floors of the building was previously home to Priscilla of Boston, the bridal company that recently closed.

This story first appeared in the April 28, 2014 issue of WWD. Subscribe Today.

Dior previously had a jewel-box showcase for its women’s collections on Stockton Street, overlooking Union Square. After extensive renovation, that space now houses a Dior Homme store.

The opening of the new Christian Dior women’s wear store is significant because it highlights the extensive LVMH Moët Hennessy Louis Vuitton retail presence in a two-block area of San Francisco’s retail heart. Within the block bordered by Stockton, Post and Geary Streets and Grant Avenue, LVMH’s stake includes multistory flagships for Bulgari and Louis Vuitton, the yet-to-be-announced opening of Tag Heuer, the pair of adjacent Loro Piana and Dior Homme boutiques, and a large Marc Jacobs store on Maiden Lane. Steps away on Post Street, there’s Thomas Pink, and a nearby Fresh beauty outpost, and the Benefit and Sephora cosmetics and skin-care companies. Not to mention Hermès on Grant Avenue, in which LVMH has a large stake.

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