For the third consecutive year, Dior is sponsoring the Guggenheim International Gala in New York. The two-night art party, known as the GIG, supports the museum’s operations, including exhibitions, educational programs and the landmark building. To be held Nov. 4 and 5, the first night is a pre-party — read: younger, hipper — hosted by the Young Collectors Council that will feature a performance by Grimes, the Canadian producer, singer and songwriter also known as Claire Boucher, whose fourth album is due out this fall. The second night is a benefit dinner honoring artists On Kawara (in memoriam) and Monir Shahroudy Farmanfarmaian, both the subjects of recent exhibitions, and Colombian artist Doris Salcedo, whose work is on view at the museum through Oct. 12.
Since coming on as a sponsor, Dior has infused the GIG with a new energy. In 2013 DJ Richie Hawtin (aka Plastikman) performed at the pre-party. Last year, it was British indie band The xx.