GETTING THE TREATMENT: Dior gave a sneak peek Tuesday night of its recently renovated beauty institute that opened its doors to the public today in the Hôtel Plaza Athénée Paris.
The sprawling space boasts five treatment rooms (including one for two people), each named after an important facet in the Dior brand’s history, such as Dior Prestige, the skin-care line whose color code inspired the new spa’s decor, and Montaigne, a nod to the avenue in Paris where Dior is headquartered.
Dior’s link to the Plaza Athénée goes way back. It was there that Christian Dior staged his first fashion show in February 1947.
Dior has had a spa at the hotel since 2008, but the recent renovation to the Dior Institut marks its most sweeping to date. Details include textured wooden walls, marble floors and a relaxation room.
Hosted by Claude Martinez, president and chief executive officer of Christian Dior Parfums, and François Delhaye, general manager of the Hôtel Plaza Athénée Paris, the cocktail party’s guest of honor was Eva Herzigova. She’s also the face of the brand’s Capture Totale line.
Herzigova tried out a treatment earlier in the day, did a walk-through of the spa and then chatted with partygoers.
The model admitted she doesn’t generally have much time for massages. “But I really love facial massage — deep tissue massage with products,” she said.
Other attendees to the Dior Institut bashes included Marie-Agnès Gillot and Julia Restoin Roitfeld.