For some landlovers, all it takes is the opening notes of John Williams’ “Jaws” theme music to keep them out of the surf. But this summer, in what might seem completely counterintuitive, The Discovery Channel is selling a Shark Bite monokini to try to woo Great White-loving women to watch its “Shark Week.”
As a lead-up to the annual shark-athon’s July 5 start, Discovery recruited Bad Aby to design a one-shoulder gray swimsuit with a side cut-out trimmed with white leatherette teeth. (The designer of the $140 one-piece, Aby Rulloda, has her own edge with a background that includes modeling, Muay Thai prize fighting, dance and pole acrobatics.) With her help, Discovery is chasing a sizeable audience, considering last summer’s “Shark Week” was the most-watched ever — and the highest for any week in Discovery’s history — for women with 639,000 female viewers between the ages of 18 and 49.
Not to be left out, men can buy $18 Shark Week Bitten socks, designed with what is meant to be anatomical-worthy ankle bones and bloody feet. The 2014 Shark Week reeled in 1.4 million male viewers, according to Nielsen’s “live plus same-day” estimates. Fans will find the socks and the swimsuit at Discovery’s Web site.
From June 21 to 24, shark lovers can catch the rerelease of what started the whole phenomenon 40 years ago — the rerelease of Steven Spielberg’s “Jaws” in 500 movie theaters nationwide. More intrepid swimmers will venture to Martha’s Vineyard where the Peter Benchley thriller was shot, including President Obama, who will be vacationing with his family on the Massachusetts island for the sixth time during his two-term administration.