DITA VON TEESE COLLABORATION: Burlesque star Dita Von Teese has teamed with online e-tailer Bare Necessities to sell her signature Dita Von Teese lingerie line. The introduction to the Web site also has the e-tailer becoming the first major U.S. retailer to invest in full-figured and fuller-busted sizes for women that’s available up to an E cup.
Bare Necessities will be carrying key collections from Von Teese’s line, including Madame X, Man Catcher, Sheer Witchery and Star Lift.
This story first appeared in the July 23, 2014 issue of WWD. Subscribe Today.
Von Teese said, “I believe that lingerie can be both practical and glamorous. It has the power to make women feel desirable, and therefore be desirable. But glamour isn’t just for one type of woman; it is for any woman who desires it.”