CALLING ALL SOCIAL-MEDIALITES: DKNY has released a new, free, “augmented reality” smartphone app called DKNYfx, which will stand as the brand’s official platform for all digital initiatives. To promote the app and invite Olympic visitors to its new U.K. flagship at 27 Old Bond Street, the brand has employed model street teams around London on July 21 and 28 to distribute postcards that can be presented at the store for free a DKNY London tote bag (a total of 5,000 will be given out).

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