DOG DAYS: H&M is continuing its collaboration with artist Jeff Koons. For its inaugural artist sponsorship, the Swedish retailer supported the summer 2014 launch of “Jeff Koons: A Retrospective” at the Whitney Museum in New York. H&M celebrated this partnership along with the July opening of its Fifth Avenue New York flagship by offering a limited-edition leather handbag featuring the likeness of Balloon Dog (Yellow).
The exhibit, which wound up in New York on Oct. 19, arrives at the Centre Pompidou in Paris for an H&M-sponsored run from Nov. 26 to April 27. In its honor, H&M is once more offering a limited-edition bag, this time picturing Balloon Dog (Magenta). It will be made available for the public to discover and purchase on Dec. 10 at a breakfast hosted by the Champs-Élysées H&M store. The bag will be sold exclusively at the Champs-Élysées H&M and on hm.com for 39.99 euros, or $50 at current exchange.