Dos Gardenias, the Los Angeles-based swimwear line launched in January by Salt magazine founders Brighdie Grounds and Dorothy Day in support of the surf lifestyle and related philanthropy, is expanding on both fronts.
This year, the company donated $30,000 to relief efforts in Haiti after Hurricane Matthew, and this week it cohosted a benefit auction with Waves for Water at Little Beach House in Malibu, from which the proceeds were also donated to the cause. Grounds and Day gathered prints from 60 photographers including Bruce Weber, Pamela Hanson, Michael Halsband, Dewey Nicks, Thomas Campbell and Anne Menke, 90 percent of which sold at the event. There, guests including Joy Bryant, Shiva Rose, Mike D of the Beastie Boys and Pablo Schriber placed bids while listing to a performance by up-and-coming singer Romeo Testa.
Several of the Los Angeles-based photographers who donated works also showed up, including Martin Rusch, Lesa Amoore, Jim Jordan, Peter Brown, Patrick Hoelck, Kassia Meador, Sinisha Nisevic, Rainer Hosch, Donna Trope and Mariana George.
Since launching with the summer collection, Dos Gardenias has amassed a cult following for its monochromatic Neoprene separates and one-piece suits ($148-$484 retail), prompting Grounds and Day to create 10 new one-piece silhouettes for next season, and expand into pants and jackets cut from the same material. “The whole idea is to have more outerwear appeal, that’s where all the growth is,” said Grounds, noting their “Dark Star” spaghetti strap cross-back one-piece ($440) has become popular worn as a bodysuit.
Dos Gardenias’ next art-related initiative will be a portrait series of women around the world wearing the line, beginning with subjects in Haiti. The company also plans to hold a fashion event benefitting Mary Alice Stephenson’s Glam 4 Good charity.