DOWNRIGHT BOOKISH: “With the book, with the book,” a photographer beseeched a posing Genevieve Jones with a particularly hefty prop, “Pucci,” a reissue of the initially limited-edition coffee table book from Taschen. The fashion house feted the re-edition at its Madison Avenue flagship on Wednesday night. The tome chronicles the rise of the house from Emilio Pucci’s tiny store in Capri in the 1950s to a global fashion brand with 50 boutiques worldwide.

“Look, the covers are all different,” Laudomia Pucci said, on break from her signing duties, motioning to a nearby table displaying all four different cover designs, each an original pattern from the Pucci collection. There’s also a limited-edition version (500 copies total), bound in the house’s original vintage fabric from the Seventies that sells for $1,800. “It’s on my father’s life, how the brand developed,” Pucci continued before hugging hello Bibhu Mohapatra. “And it deals with how to be true to yourself but still be part of today without being nostalgic.”

This story first appeared in the April 29, 2013 issue of WWD. Subscribe Today.

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