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DUST UP: Bringing new meaning to the word “typeface,” the English graphic design agency I Love Dust did a clever take on Karl Lagerfeld’s iconic visage, rendering it in a collage of phrases: The dark shades say “Sunglasses are like eye shadow: They make everything look younger and pretty,” while his signature collar reads, “Black, like white, is the best color.”


This story first appeared in the May 16, 2012 issue of WWD. Subscribe Today.

The witty design appears on one of four limited-edition T-shirts for women and men by I Love Dust for Lagerfeld’s new Karl line. They are slated to go on sale from May 31 exclusively at the masstige label’s pop-up store at 375 Bleecker Street in New York City as well as at Colette in Paris and on They will retail for $95.

“His rings, his hair, his clothes are all perfect elements to interpret through graphics and illustration,” said I Love Dust founders Mark Graham and Ben Beach, whose agency churned out more than 50 options for their famous client. Also selected for production was a sketch of one of his signature fingerless leather gloves.

While occasionally mistaken for a cleaning service, the multidisciplinary collective — with branches in London and Hampshire, England — is known for its playful, narrative style and has also done work with brands including Nike, Kidrobot and Kiehl’s.

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