EASTERN PROMISES: The scene at Ricky Lauren’s party for her latest guide to living like a Lauren, “The Hamptons: Family, Food and History,” on Tuesday night at Ralph Lauren’s East 72nd Street flagship in Manhattan felt a few dunes away from a summer cocktail party out east, just in time for Memorial Day weekend. The French doors to the balcony on the second floor had been thrown open to combat the balmy climate, and the space had been done up in raffia, with mannequins throughout dressed in light knits, loose short skirts and icy pastels.

Ralph Lauren co-hosted the event with his wife, greeting guests like Mayor Michael Bloomberg and Diana Taylor, the trio posing for photographers near the table where Ricky signed copies of the book. Passed hors d’oeuvres circulated near supportive members of the Lauren clan: David, Dylan and Andrew were all on hand. Waiters passed glasses of Hamptons-inspired cocktails as guests perused copies of the tome: the book is broken down into four sections — Southampton, Amagansett, East Hampton and Montauk (the latter being where the family currently has its Long Island residence), each introduced with an essay delineating the family’s connection to the area. Recipes are accompanied by family stories, such as Ralph’s devotion to “Nana’s Rum laced brownies,” or “Dylan’s Sunshine salad.” “We love the casualness of the beach, the relaxed, laid-back style,” Ricky explained, “just really embracing the beauty of the area, the sea and the sky and the expanse of space.” The book includes personal family snapshots of the Laurens doing just that.

This story first appeared in the May 24, 2012 issue of WWD. Subscribe Today.

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