Does Donald Trump have more up his sleeve than an erstwhile presidential run? Sources say he’s readying another fragrance for a launch, possibly in department stores. People close to the situation say that Trump is in the late stages of talks with Five Star Fragrances. As for a name, one possibility floating around is Success by Trump. This wouldn’t be his first whiff of the fragrance business. In 2004, Trump launched a scent — Donald Trump, the Fragrance — with the Estée Lauder Cos. Inc. That attempt ended about as quickly as it began. Could this finally be the sweet smell of —it has to be said — success for the Donald? Neither the Trump organization nor Five Star could be reached for comment.

This story first appeared in the May 12, 2011 issue of WWD. Subscribe Today.

load comments
blog comments powered by Disqus