SQUARE PEGS: Eckhaus Latta — the offbeat fashion label that hedges much of its sales on denim and T-shirts — will lend some of its subculture marketing gravitas to Camper with a shoe collaboration, WWD has learned.
Camper’s notoriously awkward proportions in many ways mimic Eckhaus Latta’s preferred silhouettes.
Exact terms of the collaboration could not be learned, as spokespeople did not return multiple requests for comment.
In past seasons, the label — helmed by Zoe Latta and Mike Eckhaus — have linked with Nike iD on shoes for its runway shows.
The brand has also produced its own shoe designs in Spain — a high-heeled riff on a Dansko clog, as well as hiking boots.
The brand, founded in 2012, has been working to raise its profile in recent months. In February, it staged its fall 2016 presentation with a late-night show at Queens’ MoMA PS1 — courtesy of commercial subculture habitué, Klaus Biesenbach. Last month, it opened a pop-up retail venture in Los Angeles.