JUICY’S NEW ANGEL: Elizabeth Arden has signed model Behati Prinsloo as the face of a new fragrance masterbrand coming from Juicy Couture in July. Elizabeth Arden, which holds the brand’s fragrance license, declined to give the name or any further information on the upcoming project. “The new Juicy Couture fragrance makes a statement, and in Behati we found the perfect girl to capture the spirit of the brand,” said Robin Mason, senior vice president of global marketing at Elizabeth Arden. “Behati is a dynamic woman with global appeal.”

No word on whether the model — who has also been a Victoria’s Secret Angel — consulted her husband, Maroon 5 frontman Adam Levine, about the project. Levine launched his first fragrances — also a masterbrand with options for men and women — in spring 2013.

This story first appeared in the March 20, 2015 issue of WWD. Subscribe Today.

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