DRESSED-UP TECHNOLOGY: For a fourth year, Epson is hosting its annual “digital couture project” pre-New York Fashion Week. The theme of the Feb. 6 presentation, to be held in New York, is “Cosmopolitan Couture with Impossible Colors — How Does Your Culture Dress Up?” Participating designers from North and Latin America will showcase designs that used Epson’s textile printing solutions. Keith Kratzberg, president and chief executive officer of Epson America Inc., said the “future of fashion is customization — from the colors and prints, to the size and shape of garments — all on-demand.”
Kratzberg said the company’s “digital-imaging technology is changing the business of fashion, providing a platform for designers to print higher-quality, more unique designs for customers on-demand, as well as the ability to print just in time.”
Prior to the fashion show, Epson is hosting a panel discussion on how digital technology is changing the fashion industry. Panel participants include: interior designer Ryan Korban; Mark Sunderland from Thomas Jefferson University, and Aliza Licht, executive vice president of brand marketing and communications for Alice + Olivia.
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