Berkeley has always been renowned for its Nobel Prize winners and student-led movements, but not quite for its fashion — until now. Designer Erica Tanov and photographer Tabitha Soren have joined forces to create a new collection with easy-breezy California attitude.
Both denizens of the college town in northern California, the two are melding Tanov’s languid designs with a striking image of crashing waves from Soren’s “Panic Beach” photo series. Tweaking one photograph into a digital screen-print saturated with shades of blue and white, Tanov produced camisoles, drape-neck tops, caftans, sundresses and pillows. Retailing for $155 to $580, the eight-piece collection will be introduced at the opening of an exhibition of Soren’s work at Tanov’s Berkeley boutique on May 28.
It didn’t take much to convince Soren, the former MTV News journalist, to work in fashion for the first time. “The dresses that Erica Tanov makes, even without my work printed on it, are already pieces of art,” she said. “She has a way with shaping fabric into bringing out the best features of your frame.”