After years of importing quality Australian wool to produce its fabrics, Italy’s Ermenegildo Zegna Group has upped the ante by acquiring the majority of wool farm Achill, located in New England, New South Wales, and entering a joint venture agreement with its director Charlie Coventry, a sixth-generation wool grower. Achill counts about 12,500 sheep in its flock, which is raised outdoors, and also has a herd of cattle.

“It is a great source of pride to have officially entered the world of wool growing as a producer,” said Zegna Group chairman Paolo Zegna. “The opportunity to better understand the daily work of the graziers, sharing the culture and the philosophy of quality and the technical side of this magnificent fiber is quite exciting. Our choice to acquire a wool property in Australia underscores the group’s faith in promoting a land and fiber which have played a crucial role in our history and our heritage.”

Zegna also said collaborating with Coventry allowed the company to play an active role in the preservation of wool growing traditions. Zegna Group, founded in 1910 and specializing in high-end men’s fashion, works with an estimated 1.5 million kilograms (about 3.31 million pounds) of wool annually.

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