View Slideshow
Appeared In
Special Issue
WWDStyle issue 01/26/2011

PARIS — Victoria’s Secret, you’ve got company. Kate Moss, Charlotte Casiraghi, Eva Herzigova, Lou Doillon, Emma de Caunes and Alice Dellal were among an army of VIPs who attended Etam’s innerwear and swimwear extravaganza at the Grand Palais Monday night, smack at the start of couture week.


This story first appeared in the January 26, 2011 issue of WWD. Subscribe Today.

Discussing lingerie before the lights went down, Alexa Chung — in a printed retro frock — said she favors a granny look on the outside, with a sexy look underneath.

“I like to wear my boyfriend’s underwear — actually he doesn’t wear any,” joked Joséphine de la Baume, referring to Mark Ronson, who later rolled out on a moving black stage to provide the night’s entertainment.
Ronson had plenty of help. Beth Ditto, Joey Starr, The Kills, Janelle Monae, Boy George and Karen Elson took turns performing as models, led by Karolina Kurkova cradling a baby lamb, sashayed by in looks from Etam Lingerie’s main line and its Natalia for Etam line, designed by Natalia Vodianova. Looks went from prim styles in broderie anglaise to racy black polka dot stocking and garter sets.

Descending the main ramp in a billowing black kimono later on in the show, Kurkova received a rowdy cheer when the garment’s train got stuck and she elegantly tossed it off, emerging onto the stage in a va-va-voom lingerie set.