Francesco Freschi has been named general manager at Etro. He had been working for the Milanese company for more than 20  years as external consultant.

The position was formerly held by Francesco Giannaccari, who exited the company in June after only nine months. Giannaccari joined the company last September, following the departure of Ippolito Etro.

This story first appeared in the July 15, 2015 issue of WWD. Subscribe Today.

Freshi, who will report to the company’s president Gimmo Etro, will work alongside the Etro family to boost the international expansion of the label.

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