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GOING FOR GOLD: The Ralph Lauren store on Los Angeles’ Robertson Boulevard rolled out the red carpet for Olympic figure skating champion Evan Lysacek, the guest of honor at a celebratory cocktail party Tuesday night. Dressed in a white polo shirt and dark RRL jeans, the newest “Dancing With the Stars” competitor, who is sponsored by the brand, signed polos and chatted with fans and friends including fellow “DWTS” competitor Buzz Aldrin and skater Tara Lipinski. “There’s been so much post-Olympic and pre-‘Dancing With the Stars’ media, it’s like a double rush, but I am still running on adrenaline,” said Lysacek, who, despite his Olympic training, still breaks a sweat trying to learn the jive and remained diplomatic about everyone’s chances to win the reality show. Lysacek managed to sneak his skating costume designer, Vera Wang, into the “DWTS” studio, so she was one of the first to see his routine. Of his relationship with Ralph Lauren, whom he met in New York last week, he said: “He’s an American icon. We talked about work, cars, life. I’d be totally open to doing more with the company.” But Lysacek said if he could do anything in fashion, he would design a line of watches. An avid collector, he owns about 14, including the Rolex he wore Tuesday, an Omega he received as a gift from the brand at the Olympics and a brown-faced Louis Vuitton with a brown crocodile strap. “I can’t get enough of them. I really like the sportier, larger types, even with the rubberized bands.”

COUNTERCULTURE CELEBRATION: It’s been 50 years since Dr. Martens launched its workman boots in U.K., and to toast the anniversary, the British-based company has created a multiplatform campaign that highlights the decidedly alternative evolution of the collection (the company’s first shoe, called the 8-eye 1460, was named after the day it went into production, on April 1, 1960). Referencing both its history as a punk rocker’s go-to accessory and its track record with film product placement — remember “Singles”? — a documentary will be streamed starting April 1 on the company’s Web site (, featuring commentary by music photographer Mick Rock and stylist Kate Lanphear, among others. Additionally, the company has enlisted musicians, from The Raveonettes to Black Rebel Motorcycle Club, to record tracks of “cult classic songs” (per the company) and corollary videos — directed by 10 different auteurs, including portraitist Rankin — available for download on the site as well. Unsurprisingly, there’s a retail push, too: Also on April 1, Opening Ceremony will begin selling limited editions of the brand’s iconic boot and shoe.

This story first appeared in the March 26, 2010 issue of WWD. Subscribe Today.

EIGHTIES ARE BACK: The Eighties may be long past, but some of the era’s more notable figures were well represented on Wednesday afternoon at the Lloyd Klein boutique in Los Angeles, when Betsy Bloomingdale, Joan Collins, Natalie Cole and Barbara Davis were among the attendees at the designer’s fall 2010 presentation. “I love evening dresses that are wearable, elegant — not too many frills or over-the-top details,” said Bloomingdale, who looked sharp in a taupe wrapped sweater and pencil skirt.

A slender-looking Cole, who cited Reem Acra and Yigal Azrouël among other fashion favorites, tried on ornate necklaces by Angela Tassoni Newley — Collins’ daughter-in-law — in the front of the boutique, while Collins and friends observed a private showing of Klein’s fall gowns in a back VIP area. “The draping is marvelous, and just look at the train,” said the “Dynasty” diva of the flowing silk evening gowns. “They can be difficult to walk in, though. Do you remember once, at the Carousel [of Hope] ball, Jane Seymour tripped on the train of her gown? And it was just this little thing!”

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