MILAN The new Italian fashion guard is on show at the Triennale Design Museum in Milan.

An exhibition, called “The New Vocabulary of Italian Fashion,” opening to the public on Tuesday, highlights more than 100 Italy-based designers and brands which have been marking the country’s scenario since 1998.

“We have chosen 1998 because it’s when Google launched, the first iMacs entered people’s houses and it’s also 10 years before Lehman Brothers’ crack, which marked the beginning of the crisis that also hit the fashion industry,” said Paola Bertola, who curated the exhibition along with Vittorio Linfante.

As its name suggests, the exhibition is organized in eight rooms, each of them collecting clothes and accessories explaining a specific word putting the focus on an aspect of this new phase of Italian fashion. Archetype, construction, detail, laboratory, material, ornament, surface and uniform are the words chosen by the curators.

In addition, the exhibit includes two additional sections, the former exploring the communication and visual system revolving around fashion, the latter focusing on the stories of brands and designers.

The labels included in the exhibition are Fausto Puglisi, Gabriele Colangelo, MSGM, Marco de Vincenzo, Aquilano.Rimondi, Gentucca Bini, Italia Independent, Paula Cademartori, Elena Ghisellini, and Max Kibardin, among others.

For the duration of “The New Vocabulary of Italian Fashion,” closing on March 6, the Triennale Design Museum will organize specific initiatives, including an event on Elio Fiorucci — the exhibition is dedicated to the late fashion guru — as well as an event on knitwear and meetings with editors and designers.

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