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EYE ON CHANGE: Reading glasses brand Eyebobs has partnered with Katie Couric’s charity Stand Up to Cancer on limited-edition frames.

The glasses will launch at Neiman Marcus and Allen Edmonds this week, and are slated for widened distribution at specialty stores across the U.S. and Europe in the coming months.

Called Take a Stand, the collection of red-and-black frames will be priced at $79. A portion of proceeds will benefit Stand Up to Cancer — a cancer research foundation that Couric founded in 2008. Eyebobs has pledged a minimum of $100,000 to the charity. For every consumer who posts an Instagram image of themselves in the glasses, accompanied by the hashtag #StandWithEyebobs, the eyewear firm will donate an additional $2 to the cause.

To mark the collaboration, photographer Timothy Greenfield-Sanders shot Couric, and her acolytes Veronica Webb, Nina Garcia, John Slattery and Bryant Gumbel, in the eyewear.

Said Eyebobs founder Julie Allinson: “When Katie Couric suggested Eyebobs work with Stand Up to Cancer, I didn’t hesitate for a second. We all know someone who has been affected by cancer, and this is our way of honoring them. We couldn’t be more excited to support this worthy cause.”