FACE FORWARD: Leighton Meester is the new global ambassador for Biotherm, according to the L’Oréal-owned brand.
“What I love about Biotherm is it’s always evolving and changing and becoming more modern,” stated the 27-year-old, whose breakout role was Blair Waldorf in “Gossip Girl.”
This story first appeared in the October 16, 2013 issue of WWD. Subscribe Today.
“Leighton Meester is a contemporary icon, a young star whose natural talent, energy and beauty have made her the face of a generation,” said Patrick Kullenberg, general manager of Biotherm International.
Meester will first appear in the brand’s campaigns for face-care products, including Aquasource, starting early in 2014.
She has been in movies such as “Country Strong,” “That’s My Boy,” “Monte Carlo” and “The Oranges,” and is also a singer and songwriter. Her upcoming film projects include “The Judge,” “Life Partners” and “Like Sunday, Like Rain.”