Chime for Change

Later this month, Facebook and the Silicon Valley investment community will get together with Gucci’s Chime for Change, a three-year-old initiative whose cofounders are Beyoncé Knowles and Salma Hayek Pinault.

The occasion is Chimehack 3, and the mission is utilizing technology to create solutions for reporting and ending violence against women. On Aug. 27 and 28, Facebook’s Menlo Park headquarters will host the annual hackathon, with cohosts including social action platform Global Citizen and venture capital firm Kleiner Perkins Caufield & Byers.

The hackathon is just one element of Gucci’s Chime for Change, which is a global campaign that was created to raise money and awareness for girls’ and women’s issues. The first two hackathons were held at Twitter’s headquarters in San Francisco, and so far have convened 300 hackers, tech-industry experts and non-profit leaders.

“Hackathons are core to Facebook’s culture,” said Facebook chief technology officer Mike Schroepfer. “They give us focused time to try something new, build prototypes and work quickly to solve problems.”

Plus, added Facebook vice president of product management Naomi Gleit, Facebook is “the largest community of volunteers, donors and activists.” Earlier this year, Facebook partnered with First Lady Michelle Obama’s Reach Higher initiative and IDEO on a campaign whose focus was education and the college process in America.

Last year, 250 hackers made up of full-stack developers, software engineering students, computer science students and mobile developers developed solutions for issues relating to women’s health, safety and social equality internationally.

Gucci executive vice president and chief marketing officer Robert Triefus said that the organizations “activate” people to support gender equality. “Through Chimehack, we continue to mobilize issue and industry leaders and leverage top technology platforms like Facebook to create real change for women and girls around the world.”

The Chimehack 3 host committee includes Gucci America president and chief executive Susan Chokachi, Kleiner Perkins Caufield & Byers senior partner Juliet de Baubigny and Facebook’s Gleit and Schroepfer.

This is that third year that KPCB has supported Chimehack. “We’re honored to join Chime for Change in bringing technology leaders, issues experts, KPCB Fellows and Silicon Valley’s brightest hacker together to work on some of the toughest challenges for girls and women,” de Baubigny said.

Engineers, designers, product managers and marketing experts can apply through Aug. 19. Chime for Change works with crowdfunding organizations GlobalGiving and CrowdRise, and has funded more than 420 projects. Last year’s Chimehack awarded seven teams $5,000 prizes each and other prizes such as mentoring sessions, textbook scholarships, incubator space and concert tickets.