FARFETCH ADDS BOUTIQUES AND EXECUTIVES: Online fashion boutique Farfetch has added two Middle Eastern boutiques, AlOthman and Al Ostoura, to its site. AlOthman is a Kuwaiti fashion house founded nearly half a century ago, while Al Ostoura, also a Kuwaiti firm, has more than 45 luxury stores totaling 10,000 square feet of retail-selling space. Farfetch in April raised $66 million in a Series D round, led by Vitruvian Partners. The company is based in London.

Separately, the company has named Elliot Jordan as its new chief financial officer. Previously, Jordan was the director of finance for ASOS. In addition, Ephraim Luft has been named chief product officer. His start date hasn’t yet been determined. Luft is executive vice president of product at PopSugar.

This story first appeared in the January 14, 2015 issue of WWD. Subscribe Today.

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