ART MEETS FARFETCH: The Los Angeles County Museum of Art’s 50th anniversary festivities are continuing with a partnership with luxury e-commerce marketplace Farfetch. A series of Los Angeles-based designers — including Anita Ko, Cathy Waterman, Clare Vivier, Greg Lauren, Gregory Parkinson, Irene Neuwirth, Jennifer Meyer, Monique Lhuillier, NewbarK, Rodarte and The Elder Statesman — have each created an exclusive piece of clothing, accessory or perfume as part of the Farfetch x LACMA initiative, an extension of the Wear LACMA project.
The pieces, which retail from $50 for a T- shirt to more than $1,000 for a dress, will go on sale on Farfetch.com Nov. 4 and in LACMA’s museum shop, with 100 percent of the proceeds going to benefit the museum. “Usually it’s only two or three designers, but because it’s our 50th, we’re offering 19 designers,” said Katherine Ross, founder of the Wear LACMA project, noting that Jennifer Meyer and Rodarte’s Kate and Laura Mulleavy have participated in the program in the past. “They’re all inspired by different things that spoke to them when walking through the gallery.”
Ross said the amount of items produced depends on the designer and cost of the piece. Rodarte will offer T-shirts and sweatshirts — more than 30 of each — while Lhuillier has designed two dresses. “They [L.A.] have an emerging art scene there. It’s young compared to other markets,” added Stephanie Horton, Farfetch’s chief marketing officer, noting that the sale of the diverse offerings will help with the continued restoration of the museum.