Dries Van Noten, Gucci, Kenzo, Missoni, L’Oréal, Chloé, Salvatore Ferragamo, Etro and Valentino are just a few of the international labels that will participate in the upcoming Milan Fashion Festival, running Sept. 20-22.
Conceived and directed by Kean Etro’s wife, the Argentinian Constanza Cavalli Etro, the event, at its second edition, will be held at a new location, the city’s historical Anteo Spaziocinema theater. More than 200 short films, selected among the 600 that have been submitted, will be screened during the three-day event. The screening schedule will include films by already established directors and upcoming talents.
“Here, big names help new ones,” said Cavalli Etro. “The fact that big brands and film directors take part to the project next to new names helps the festival and upcoming talents to get the right visibility.”
A jury, including photographer Rankin, Vogue Italia’s editor in chief Franca Sozzani and producer Lisa Immordino Vreeland, among others, will assign 13 different awards to the film directors participating.
In addition, starting from Tuesday, anyone will be able to vote their favorite fashion film on the Fashion Film Festival’s Web site.
Also, microfashion films of 15 seconds, fitting social network’s standards, will be shown in one of the theater’s rooms.
This season, Milan Fashion Festival also teamed up with Paramount, which will broadcast the short films on its international channels.