COACHELLA’S FASHION PLAYLIST: At this year’s Coachella Valley Music and Arts Festival, which starts Weekend One on April 10, there’s been a turnover among some of the major fashion companies that have used the three-day weekend as one long branding showcase. Guess and Lacoste have exited the scene this year, while Pandora jewelry is arriving at the Parker Palm Springs resort with the “Pandora Jewelry Fashion Experience,” four runway shows over three days featuring Siwy Denim, Plenty by Tracy Reese, Nanette Lepore and Whit. The designers, who are creating limited edition Pandora pieces to be worn with their collections, most of which will be shoppable right from the runway, will be on hand for meet-and-greets with the invite-only crowd.
H&M, a six-year sponsor of the festival, will have a pop-up shop/experiential tent for its H&M Loves Coachella collection at the Indio, Calif., fairgrounds, but is skipping a big off-site bash this year in favor of a more intimate gathering at the Parker on Friday evening.
This story first appeared in the March 24, 2015 issue of WWD. Subscribe Today.
Saturday, April 11, will be a day of dueling fashion events in Palm Springs. The Council of Fashion Designers of America will partner with PopSugar Inc. and guest Mara Hoffman for a brunch to celebrate the April 15 launch of its “Must Have Box,” a collection of items from CFDA members, of which a portion of sales benefit the CFDA Foundation. The event is part of the media company and its retail portal ShopStyle’s three-day takeover at the Avalon (formerly Viceroy) Palm Springs hotel, dubbed PopSugar + ShopStyle Cabana Club. Then in the hotel’s Presidio courtyard, People Stylewatch and Revolve will throw a lunchtime shindig, hosted by Nikki Reed, to celebrate its festival merchandise. Soho House, as part of its Soho Desert House takeover of a private estate, will host a Harper’s Bazaar and Coach brunch within the same time frame.
Rachel Zoe is also planning to attend the festival with her own event, details of which are yet to be revealed, and fashion will also go higher-end, as Etro plans to make a celebrity dressing splash in the desert this year.