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WWDStyle issue 01/12/2011

A GROUP OF FRIENDS: When Opening Ceremony’s spring look book hits desks the editorial world over, its recipients will recognize the trademark style of Terry Richardson, who shot Lindsey Wixson and Paolo Anchisi against a white backdrop, per usual, in November at Milk Studios. If it seems like a big deal — a very famous photographer plus two extremely of-the-moment models — for a look-book shoot, all parties involved claim it was just one big friend fest. “I’ve been friends with Opening Ceremony for years, and we’ve always wanted to work together,” said Richardson. “The idea was really simple — it was about having fun with the clothes, and Lindsey Wixson was the perfect fit.” Opening Ceremony’s Humberto Leon seconds that notion: “We’ve been friends with Terry for years,” he said, noting he likes to amp up the look book in lieu of a runway show. “All the right pieces came together and we were shooting the right people and we wanted to have fun.” In the past, Opening Ceremony has enlisted Ryan McGinley (friend) to shoot look books, and this time another “friend” Mel Ottenberg styled the shoot. One could wonder if all these friends get paid in hugs, but Leon assures otherwise.

This story first appeared in the January 12, 2011 issue of WWD. Subscribe Today.

FASHION CENTRAL: Milan’s chamber of commerce is donating its headquarters in the city center to serve as a “Fashion Hub” to Italy’s fashion chamber, Camera della Moda, for use by journalists, buyers, photographers and bloggers during the upcoming men’s fashion week, which kicks off Saturday morning. The building, called Palazzo dei Giureconsulti, was also used for similar purposes in September for the women’s shows, but for a fee. This donation, in addition to the about 500,000 euros, or $645,000 at current exchange, that the chamber of commerce contributes to Camera Moda and initiatives for young designers each year, represents its growing support of an industry that makes up about 13 percent of the country’s total revenues, according to data released by the chamber. The Fashion Hub is located at 2 Piazza dei Mercanti and will be open from 9 a.m. to 7 p.m. from Saturday to Monday and until 6 p.m. on Tuesday.

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