FOR THE PEOPLE: Does Jim Gold shop at H&M? Fashion folk might balk at the idea, but that’s exactly what one unassuming but observant guest suggested at Bergdorf Goodman’s cocktail party for Stella McCartney Thursday night when he noticed his own H&M jacket bore a striking resemblance to the Bergdorf president’s glen plaid suit, right down to the double vents. Meanwhile, on Madison Avenue, a partygoer’s Yves Saint Laurent stilettos were drawing stares. “Excuse me, are those the Tributes,” asked one stocky man, dressed in wide-striped shorts, tennis shoes and wraparound sunglasses. “Yeah, those shoes were on TV this morning,” piped in an MTA worker. “On ‘Regis and Kelly,’ $650.” Who says fashion isn’t democratic?

BUSY FRIDA: All work and no play won’t make Frida Giannini a dull girl next month as Gucci’s creative director is gearing up for an events-heavy June agenda. On June 8, the designer will cohost a party in Venice at Palazzo Grassi with Franca Sozzani to celebrate the Art Issue of L’Uomo Vogue and the magazine’s preview of the Sequence One exhibition that will be displayed in the same venue. Five days later, Giannini will cross the ocean to New York, where on June 13 she will present her first women’s fragrance for Gucci. Needless to say, all details are still bottled away. The following day, Giannini will stage her cruise fashion show at Milk Studios and, that same evening, attend a dinner in her honor hosted by Interview’s Ingrid Sischy and Sandy Brandt at the Waverly Inn.

TAKE FIVE: Film projects about Gabrielle “Coco” Chanel seem to be as perennially à la mode as her signature perfumes. French actress Marina Hands, who won a Caesar this year for her lead role in “Lady Chatterly,” has said yes to the lead role in a film project of William Friedkin about the late couturier’s affair with composer Igor Stravinski. But that isn’t the only potential Chanel bio-pic generating buzz in Paris. Director Daniele Thompson is said to be eyeing a Chanel project, and Audrey Tatou‘s name has been floated as a possible star for yet another Chanel film. Don’t line up at the box office yet, though. No films can be made about the legendary designer without the house’s permission, and a Chanel spokeswoman said it has yet to be sought or granted.

This story first appeared in the May 7, 2007 issue of WWD. Subscribe Today.

TOP SHOPPING: She may be London’s style sweetheart, but Kate Moss had her French fashion followers lining up outside the uberhip Colette store, where her collaboration collection with the British fast-fashion firm is being sold exclusively in France. But Moss’ Parisiennes will have to be patient. “We only received one third of the collection,” said Colette’s buyer, Sarah Lerfel, who allowed for only three items per shopper. The rest of the collection will trickle in throughout the month and into June. Let’s hope deliveries are better for Barneys New York, which launches the line on Wednesday.

LARGER THAN LIFE: London scribes and socialites gathered at Bluebird last week to fete Naim Attallah, the legendary publisher, man-about-town, former chief executive of Asprey and erstwhile employer of London’s pretty, posh ladies. The occasion was the launch of his memoir, “Fulfilment & Betrayal: 1975-1995,” and guests included Nigella Lawson and Sabrina Guinness — former employees at his Quartet Books Ltd. — novelist Bella Pollen, Selina Blow, Sir David Frost, Nicky Haslam, Rosa Monckton, Dominic Lawson, Claus von Bulow, Poppy Delevigne and Cosima and Riccardo Pavoncelli. “He’s a f—ing original,” said Pollen of the flamboyant and generous Attallah, who backed her now-defunct fashion business. “He launched a lot of people’s careers,” added Blow. In the book, which is released in the U.K. this month, Attallah, 76, recalls his glamorous patchwork of a career and the beauties who inspired him.

THE RACE IS ON: Evan Yurman stood beaming inside the Classic Car Club Manhattan on Tuesday night as his parents, David and Sybil, looked on. The younger Yurman feted his Belmont watch collection at the venue, since his greatest passion in life besides jewelry is cars. “I like the way cars make people feel,” said Evan. “Men, women, kids, construction workers, everyone.” The fine jewelry heir took a while to count but finally estimated he has “eight-ish” cars. “I need a lot of cars,” he said. “But it’s a labor of love.” Inside the loft space sat the David Yurman Race Car — created in honor of the collection — which Evan will drive cross-country and back in time to race it on May 27 in Lime Rock, Conn. “I think I’ll have to make a stop in Napa after L.A. And maybe Big Sur,” he joked to his father, David, who didn’t look so amused.

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