RED MOMENT: Salvatore Ferragamo is handing over the creative baton to customers with its new Red Carpet project, which allows clients to custom design their own formalwear shoes. Six models, from pumps to sandals, are available to choose from in a range of 23 different colored satins, with the option to monogram them as well. All in all, the process takes about six weeks. Red Carpet will debut shortly in select Ferragamo boutiques worldwide, and the brand plans to change up the customizable options each season.
This story first appeared in the December 2, 2010 issue of WWD. Subscribe Today.
The project is being launched in tandem with the release of “The Tourist,” starring Angelina Jolie in the role of Elise, for whom a collection of shoes was specially designed by the Italian fashion house in collaboration with costume designer Colleen Atwood. The line revolves around Ferragamo’s classic stiletto pump, which will be sold in a limited edition reissued version dubbed the “Elise” shoe, in select sales points throughout the world later this month.
HOTEL THEATER: Martin Margiela has won its biggest interior design commission yet, and will conceive the overhaul of a hotel in central Paris, WWD has learned. The Maison Champs-Elysées, with seven suites, 10 guest rooms and a restaurant, is slated to be completed in April and become a five-star establishment. It is located at 8 Rue Jean Goujon, a street tucked behind the luxury shopping strip Avenue Montaigne and not far from the Grand Palais.
The Maison Martin Margiela, which has already outfitted a suite at a Caudalie spa hotel in Bordeaux, France, said it plans to create a “theatrical environment where reality and trompe l’oeil are mixing together.”
According to Bernadette Chevalier, president of Exclusive Hotels, one of the owners, the aim is to create a “luxurious yet relaxed” place for a clientele “constantly looking for new lifestyle experiences.” The building, completed in 1866, has a classic Haussmannian facade, and has housed a hotel since 1989.
GLOBE TROTTING: The nominations may not be until Dec. 14, but Golden Globe weekend is heating up. Bulgari is aiming to own the Thursday before by hosting a 250-person benefit for Save the Children and Artists for Peace and Justice. The company’s vice chairman Nicola Bulgari and chief executive officer Francesco Trapani will be on hand with Save the Children’s Mark Shriver and Artist’s board member Ben Stiller. Host committee members Malin Akerman, Maria Bello, Selma Blair, Adrien Brody, Josh Brolin, Ron Burkle, Gerard Butler, Amanda Goldberg, Wendy Goldberg, Debra Messing, Julianne Moore, Clive Owen, Ryan Seacrest, Maria Shriver, George Stephanopoulos and Alexandra Wentworth will be on hand to dine on a meal by Suzanne Goin and listen to a performance by Ricky Martin. The awards are Jan. 16.
DOUBLE FEATURE: While any number of designers have taken their shows off the runway and onto the silver screen during fashion week, Michael Michalsky plans to make the most of both in Berlin in January. The city’s resident fashion show master talked Disney into staging the German premiere of its winter 3-D blockbuster “Tron:Legacy” directly after his fall men’s and women’s show at the Tempodrom Jan. 21. The film starts its cinema run in Germany on Jan. 27. Stylistically addressing the fast, technology-driven and networked lifestyle of “Urban Nomads,” Michalsky said “the theme of my collection fits perfectly to the film. And ‘Tron’ is cult.”