SEEING RED: A grand, three-story Louis Vuitton shop-in-shop, dedicated to women’s clothing, leather goods, accessories and jewelry, will form part of Printemps Haussmann’s new luxury fashion and accessories store concept that’s due for completion in April. Measuring around 4,300 square feet, the space will include features such as a monumental staircase and a mosaic mural. A collection of limited edition mini shawls will go on sale for the store’s opening. Paying homage to its patrimony and the new accessories floors, meanwhile, Printemps has commissioned a number of luxury brands to dye iconic accessories in the store’s signature shade: Rubine red. The items, which include Salvatore Ferragamo’s Sofia bag and Chanel’s Coco Cocoon bag, will be displayed in the store’s windows from April 28 to June 20. A pop-up store in Printemps’ accessories basement, meanwhile, will host more red goodies by the likes of Vanessa Bruno, Repetto and Casio.

This story first appeared in the March 2, 2010 issue of WWD. Subscribe Today.

GUCCI ON THE MOVE: Gucci’s next port of call is London, where the Gucci Icon-Temporary flash sneaker store will open April 22, on Earlham Street in Covent Garden, and will remain for three weeks. The brand will host an opening party the night before with music artist and producer Mark Ronson, and will unveil two exclusive footwear designs for London. The first, to be sold in-store, is a tweed, high-top boat shoe designed by Ronson, and the second, to be sold exclusively via Gucci’s iPhone app, is a black-and-white polka dot number. The first model will retail for 415 pounds, or $643 at current exchange, while the second will cost 435 pounds, or $674. The store will stock a total of 17 limited edition styles, 15 for men and two for women. The brand also plans to update the app with Gucci creative director Frida Giannini’s and Ronson’s top London restaurants and music tracks. The special edition packaging for London includes tissue paper with a map of the city, and the carrier bag will feature a dog tag with a similar design. Gucci launched its first pop-up store in New York in October. A move to Tokyo is in the pipeline for later this year.

FOOD FOR THOUGHT: Looking to promote socially conscientious dialogues through movies, Coralie Charriol Paul will host a viewing of the “End of the Line,” Wednesday at Soho House in New York as part of her quarterly series “React to Film.” The British documentary investigates the overfishing of the world’s oceans, and its screening, cohosted by Dylan Lauren, Kelly Rutherford and Nigel Barker, will be followed by a Q&A with producer Alexis Zoullas. The event marks the second in Charriol Paul’s series, which kicked off last year with a screening of “Food Inc.,” cohosted by Katie Lee Joel



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