RAISING THE PROFILE: Sir Philip Green is certainly out to build the Topshop name in the U.S. before opening stores here. The British retailer is one of the sponsors (and the only foreign one) of Thursday night’s 7th on Sale, along with Kenneth Cole Productions, eBay, MAC Aids Fund, Polo Ralph Lauren, Vogue, Marc Jacobs International and the CFDA Foundation. And Green isn’t coming alone: He’ll bring along Kate Moss to the 69th Regiment Armory in Manhattan. Green has donated clothing from the Kate Moss and mainline Topshop collections for the sale.

“Sex and the City” ignited many fashion trends in its day — Manolo Blahnik and Jimmy Choo among them? With the SATC movie under production, Patricia Field is in the process of making a few more items (particularly shoes) instant must-haves. “Without giving too much away, there is a shoe from Dior that Carrie wears all the time that I am sure will be on fire,” Field disclosed. “But even with the TV show, there was no consciousness to endorse a particular brand.” Field also has been working on various advertising projects, the upcoming TV show “Cashmere Mafia,” and a Barbie-inspired line she is feting tonight at her store — but “Sex and the City,” of course, holds a special place in fashion pop culture. “My intention in the movie was to approach it realizing that four or five years have passed, and how have these four girls evolved? So the basic structure is the same, but there are little twists on Carrie that will be an opposite approach from the image we have of her, like a heavier shoe or studs.”

BOOK CLUB: Bob Colacello celebrated the launch of his latest tome, “Bob Colacello’s Out” on Friday night in the parlor at Chateau Marmont with an appropriately cozy and artsy cocktail party hosted by art and fashion power couple Katherine Ross and Michael Govan. “Every author dreams of having a tired hand,” he joked as he autographed books and chatted with old friends Brett Easton Ellis, Betsy Bloomingdale, James Galanos and John Waters. The crowd caused him to get a bit nostalgic: “This is bringing back fond memories of the Seventies and Eighties,” Colacello said of the Warhol-era photos, for which he refused to take credit. “Basically the photo editors put the whole thing together, I just wrote a few paragraphs.” Colacello is spending more time in Los Angeles researching his latest Reagan book, detailing the White House years, which he said would be complete “in a couple of years.”

This story first appeared in the November 13, 2007 issue of WWD. Subscribe Today.

THINK GLOBAL, ACT LOCAL: American Apparel is applying the concept of recycling to retail. The Los Angeles-based retailer, which has 163 stores worldwide, will unveil a new concept, dubbed California Apparel, on Nov. 17 in the City of Angels. This marks the U.S. debut of a new vintage-centric theme, following the openings of a shop-in-shop inside its Mexico City flagship over the summer and two stand-alone boutiques in Berlin and Cologne, Germany, in October. Occupying a 1,200-square-foot space next door to an existing American Apparel-branded shop in Los Angeles’ edgy Echo Park neighborhood, the new store will offer men’s and women’s vintage clothing and accessories, along with American Apparel’s jersey basics and one-off samples. If it’s anything like its forerunners in Germany, the California Apparel stores in the U.S. will remove the sexually provocative photo montages while aiming for an eclectic flea market vibe with Memphis-style chairs and snowboards. American Apparel said it has plans to expand its vintage retail concept next year to New York, Paris, Toronto and Calgary, Alberta. The company also expects to complete its proposed merger with Endeavor Acquisition Corp. in December, a year after the deal was unveiled.

BIG ON SMALL: Marc Jacobs fans aged toddler to 12 will soon have their own shopping paradise to play in. Word is Jacobs is about to open a store for his budding children’s wear label Little Marc in the Manhattan’s West Village. Few details could be learned, but sources said it will bear the name Little Marc Jacobs, and is expected to open before the end of this month just off Bleecker Street. The Little Marc label launched softly with waffle-weave thermal separates for toddlers in 2004, but expanded into a full collection last spring in license with Zannier Group. The cool clothes and accessories, which are for infants to 12-year-olds, are in the vein of big Marc by Marc Jacobs.