SHAQ ON TIME: What do Bill Clinton and Shaquille O’Neal have in common? Time. The 7 foot, 1 inch Shaq is the latest celebrity to team up with Audermars Piguet to launch the Royal Oak Offshore Shaquille O’Neal Chronograph at a fete Thursday night at the Setai in Miami. The Miami Heat center, who bought his father a Piguet watch at the party, received his first one Thursday, customized with the 3 and the 2 set with rubies in homage to his team number. The strap also had to be custom-made for the “Big Daddy’s” wrist. “The watch is fabulous, it’s daring. [Anyone from] Bow Wow to Bill Gates [can wear it],” O’Neal said. The 48-millimeter watches come in stainless steel or white gold with diamonds. There are 960 steel watches that will sell for $27,000 retail and 96 white gold ones that will sell for $75,000. “I did my due diligence of research and we share the same qualities and traditions,” said O’Neal, a watch aficionado. “A lot of big-name people have worn this watch: Jay-Z, Bill Clinton, Arnold Schwarzenegger.” The brand tapped all three to collaborate on watches, with proceeds going to their respective charities. Some of the proceeds from the watch sale will go to O’Neal’s charity, the Real Model Foundation. “There is always the matter of finding the right people. It’s people with character,” François-Henry Bennahmias, chief executive officer of Audemars Piguet North America said. “Shaq is one of the top guys in the world.” And tallest.

MORNING, TORY: Martha Stewart’s love affair with fashion is far from unrequited. After all, the former model’s glamour shots grace the halls of her talk show set, and Tom Ford, Michael Kors and Valentino have dropped by for on-air cooking and crafts. Tory Burch was the guest of honor on Thursday’s episode, in which Stewart kicked off the segment by stretching her leg across the counter to show off her own black Reva ballerina skimmers by Burch. After a short video with testimonials from Neiman Marcus’ Ken Downing, Glenda Bailey, Plum Sykes and Cristina Cuomo, the two talked shop. When Burch explained that she was inspired by vintage photographs of her parents, Stewart got particularly excited, teasing, “The Sixties and Seventies are, like, my time! Is that history to you?” Burch’s mother Reva, the namesake for her popular shoe style, was seated in the front, with Burch’s three sons and two of her three stepdaughters in tow.

This story first appeared in the November 9, 2007 issue of WWD. Subscribe Today.

Fashion lovers with DVRs should note Tommy Hilfiger will appear on the show Nov. 20, and Isaac Mizrahi is slated for Dec. 18.

ALL ABOUT THE WREATH: Bergdorf Goodman gets into the Christmas spirit next week with a couple of new twists on holiday exclusives. The store has compiled a collection of 26 wreaths created by established interior designers that Jamee Gregory and Muffie Potter Aston will help auction off at a private cocktail party at the store Tuesday to benefit the Memorial Sloan-Kettering Cancer Center. Also, tree ornaments with art created by children being treated at the hospital and the center’s first cookbook, “Park Avenue Potluck,” will be sold to benefit the hospital.

“When I toured the hospital, I saw the children working on art projects and figured it would be fun for them to design an ornament with us,” said Nicholas Manville, Bergdorf’s divisional vice president of decorative home. Designers doing wreaths include Kelly Wearstler, Joel Allen, Samuel Botero, Mario Buatta, Nina Campbell and Peter Marino, to name a few.

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