BUSH LEAGUE: Lauren Bush and Vanity Fair will host the launch of the new Feed Health backpack at the Kenneth Cole store in Santa Monica, Calif., Wednesday. The new bag design is a partnership between Bush’s Feed Projects, designer Kenneth Cole’s Awearness initiative and Dr. Jeffrey Sachs’ Millennium Villages community health worker program. For each $125 bag sold, another bag will be provided to a traveling health care worker in sub-Saharan Africa, filled with medical supplies such as bandages, syringes, condoms, a scale to weigh newborns, training manuals and a cell phone.

“Our goal was to make a bag that is useful and stylish — and that will help us provide an identical bag with necessary supplies in it to over 900 community health workers in Africa,” said Bush. “And what’s great about this bag is that both guys and girls can use this. We’ve been known for our burlap shoulder bag, which is a bit feminine, but this is a unisex design.”

This story first appeared in the August 24, 2009 issue of WWD. Subscribe Today.

The idea for the project came about when both Bush’s Feed Projects work — which has raised $5 million for the U.N.’s World Food Program — and Sachs were profiled in Cole’s recently published book, “Awearness: Inspiring Stories About How to Make a Difference.”

The new Feed Health backpack will be sold in select Kenneth Cole stores, beginning Thursday, and online at kennethcole.com and awearness.com. Kenneth Cole also has created a T-shirt that benefits both the Feed Health and Awearness organizations and will be sold at all domestic Kenneth Cole stores.

“What Dr. Jeffrey Sachs has done and is doing to combat world poverty and put a halt to the spread of infectious diseases and Lauren’s support of his efforts is a message we are proud to be able to tell,” said Cole.

ON THE DEFENSE: Georges Marciano, an entrepreneur running for governor of California as an Independent who last month was found liable for about $370 million in damages in a defamation suit, said he would ask the state’s Superior Court to review and reduce the jury award, which he described as “outrageously” excessive. Marciano, who co-founded Guess Inc. and left the firm in 1992, said the defamation suit brought by former employees was baseless. “I have faith in our legal system that, in the end, justice will prevail,” he said. “So I am in this fight to the end — whatever it takes, wherever I have to take my case to be heard. That’s what is most important to me: to have my day in court, to make my case, and then let justice prevail.”

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