Lauren Bush Lauren

FEED TO SET UP SHOP: Lauren Bush Lauren is entering the brick-and-mortar world with her Feed Projects. She posted on Instagram Thursday that she plans to open the first Feed Shop & Café next month in the DUMBO neighborhood of Brooklyn. Lauren, who is chief executive officer, creative director and cofounder of Feed Projects, creates products that help feed the world. In 2004, she was an honorary student spokesperson for the U.N. World Food Program, traveling to eight countries to visit WFP operations. She founded Feed in 2007.

Every Feed product sold has a measurable donation attached to it and, to date, the social business has been able to provide nearly 95 million meals globally through the WFP and Feeding America. Feed has also supported nutrition programs around the world, providing over 3.7 million children with Vitamin A supplements through the WFP and the U.S. Fund for UNICEF.

In addition, Feed has forged successful partnerships with such companies as Target, Disney, Pottery Barn, Whole Foods, The Honest Company, West Elm, Rebecca Minkoff, Gap, Tory Burch, Birchbox, One King’s Lane, Rachel Roy, DKNY, Clarins, Links of London, Godiva and Toms.

Lauren wasn’t available for comment.


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