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Fendi and Beats by Dr. Dre took Times Square.

The advertising campaign featuring model Pyper America Smith wearing the headphones created in collaboration between the two brands will appear from today until the end of January on the world’s biggest billboard located in the New York’s iconic square.

The luxurious headphones, which made their debut on Fendi’s spring 2015 men’s catwalk in Milan, are crafted from the Roman label’s exclusive Selleria leather and are available in a wide color palette, spanning from red and yellow to electric blue and brown. Each pair of headphones features the FF logo engraved on the side, while the Fendi Roma trademark is embossed on the top.

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