In particular, 350 light bulbs in red, white and gold will be assembled to create the 17-foot tree that will be installed on Saturday in the courtyard of Rome’s luxury Hotel de Russie, where Fendi will host a Christmas cocktail party on Dec. 10.
Also on Saturday, Fendi will light up a 29.5-foot tree in Rome’s Largo Goldoni. Made of 250 reproductions of the brand’s iconic Baguette bag, the tree will be topped with a Fendi ID-ea lightbulb showing a special sparkling effect.
The lightbulbs also will be used at some Chinese high-end shopping destinations. In Beijing, the brand’s colorful bulbs will decorate the frame of Shin Kong Place, where a maxi Christmas tree will be installed, while in Shanghai, Fendi will create a special installation inside the Plaza 66 mall.