Fendi’s taking a road trip.
The luxury brand is launching a new traveling pop-up concept dedicated to the North American market.
Starting from the upcoming Fourth of July weekend, a Fendi Ape car, a version of the Italian iconic three-wheeled truck, will be travelling across the country with a range of the brand’s most iconic products. Among the items on sale, Fendi will offer the ABC fur charms, the “Strap You” bag straps, as well as the new “Dotcom” handbag.
The project will kick of in Montauk, New York, where Fendi will host a celebratory dinner at the Surf Lodge on Saturday. Then, the Fendi Ape car will stop by several locations, including Toronto during the city’s International Film Festival in September, Los Angeles in conjunction with the Veuve Clicquot Polo Classic on Oct. 15 and Miami in occasion of Art Basel in December.