Camel leather 'Dotcom' bag with embroidered flowers

STREET HEAT: Fendi is the latest luxury brand to join the Rue Saint-Honoré juggernaut, WWD has learned.

The Roman fashion house plans to open a 2,700-square-foot women’s only unit this fall at 265 Rue Saint-Honoré on the hot Paris retail strip, where recent arrivals include Alexander McQueen, Coach, Tory Burch and Marc Jacobs, which last week opened at 368 Rue Saint-Honoré with a new women’s collection unit. As reported, Stella McCartney is to open a 2,000-square-foot location at 231 Rue Saint-Honoré by the end of the year, doubling her Paris presence.

Fendi is taking up a space with prominent frontage previously occupied by Patrizia Pepe and a stone’s throw from Rue Cambon, where Chanel is reconfiguring neighboring buildings on Rue Duphot and Rue Saint-Honoré for an expanded flagship with two storefronts.

Fendi also has a flagship boutique on Avenue Montaigne, a dedicated men’s store on Rue des Archives and shops-in-shop at Printemps, Galeries Lafayette and Le Bon Marché.