FOOD FOR THOUGHT: Palazzo Fendi will house a Zuma restaurant on the top two levels of its store building in Rome. The Japanese award-winning restaurant cofounded by Rainer Becker is to open next spring. This is the first such project for the Italian luxury brand.

Located in Largo Goldoni, in central Rome, with an independent entrance on Via di Fontanella Borghese, Zuma Rome will also feature a roof terrace overlooking the city.

“Zuma is the ideal partner for our operation, fully expressing the values and the refinement that distinguish Fendi — a perfect model of authenticity, experimentation and timeless culture,” said Pietro Beccari, chairman and chief executive officer of the Rome-based fashion house. “We are extremely honored to introduce Zuma to our city.”

Established in London in 2002, this will be Zuma’s 10th venue, following units in cities ranging from New York to Hong Kong.

“Of all the cities we have opened so far, Rome offers a history and romance different to everywhere else. I am very much looking forward to welcoming such an elegant dining clientele to Zuma and am delighted to have found the perfect home,” said Becker. “Rome has a unique magnificence: The city itself will certainly be an integral part of the Zuma offering at Palazzo Fendi.

As with the previous outposts, designer Noriyoshi Muramatsu of Studio Glitt has worked with Becker, guaranteeing Zuma’s continuity and style.


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