GOLDEN ERA: Salvatore Ferragamo has upped the glam quotient on its Rodeo Drive flagship. Think Louvre limestone, silver travertine and a custom chandelier at the entrance along with side tables made of cork and red leather club chairs. Lamps and other touches draw inspiration from 1930s Art Deco.
The Italian fashion house’s store redesign, completed under the direction of architect William Sofield, has been organized into various salons dedicated to men’s and women’s ready-to-wear collections, perfumes and silk accessories, among other designated areas.
“Our flagships should all reflect the essence of the brand but also the city, embodying the unique history of Salvatore Ferragamo in niche locales,” creative director Massimiliano Giornetti told WWD. “Expect elements from the Beverly Hills design are to appear in new boutiques with interesting twists being developed to further translate this legacy.”
The company declined to elaborate on future store redesign plans.
Ferragamo is set to host a cocktail event at the store on Wednesday, the same day it unveils a new landing page on its Web site called “100 Years 100 Days.” The section of the site will offer exclusive films, information on events or other features on a daily basis over the next 100 days. It’s a nod to the brand’s 100 years in Hollywood, dating back to when Ferragamo worked with Audrey Hepburn, Mae West and other actresses. A black-and-gold, Art Deco-inspired pair of shoes and matching purse will be sold exclusively at the Beverly Hills store to commemorate the redesign.