EXPO-NENTIAL: Michele Norsa, chief executive officer of Salvatore Ferragamo, gave a thumbs up to Milan’s Expo. “We’ve seen an extraordinary increase in business here in August but also in September,” Norsa said ahead of the show on Sunday. The executive explained that the planning of trips to Expo has grown more structured and organized since the international fair opened in May. This has benefitted not only Milan, but Italy in general. “Most visitors stay in Milan and at the Expo for a day and a half, but also travel to Florence or Venice and Rome, for a total of at least six days in the country. The presence of tourists creates income, which generates spending, and a total positive effect,” said Norsa.
Expo, which is focused on the theme of nutrition and feeding the planet, is slated to close at the end of October.