FERRAGAMO IN CHICAGO: Supporting culture and the arts is part of Salvatore Ferragamo’s DNA, and the Italian luxury house hosted a cocktail reception at its Michigan Avenue store last week to celebrate the upcoming 606 project. The 606, named after the zip code in Chicago, will convert unused urban space along the city’s east-west Bloomingdale Avenue into a lush public park, resulting in a 2.7-mile recreational trail set atop a former elevated-rail line. It is slated to open in June.

“The 606 project will be exactly like what’s happened in Manhattan with the High Line,” said Vincent Ottomanelli, chief executive officer and regional director of Ferragamo USA. “It’s changed the community in mid-Manhattan. It’s cool, fun, creative and athletic.” To show support for the 606, Ferragamo donated, from Wednesday to Sunday, a portion of its retail sales at the Michigan Avenue store. The Florence-based fashion house also used the evening to unveil for the first time its made-to-order Fiamma handbag, named after Salvatore’s daughter, Fiamma. Retail prices for the made-to-order styles start at $5,300.

This story first appeared in the September 15, 2014 issue of WWD.  Subscribe Today.

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