SUPERFINE GETS BASIC: Superfine, the British cult label that relaunched in the U.S. last year, is expanding its reach with a casual new sister label, Fine by Superfine. But don’t call it a diffusion line. “It’s more of an extension. The two lines sit really well together,” said founder and creative director Lucy Pinter, explaining the distinction between the two.
“Superfine is for fashion pieces — silks, leathers, embellished denim. Fine by Superfine is your everyday basics — T-shirts, sweats and jeans…It’s much more L.A.” Sourced in Italy and manufactured in Los Angeles, Fine’s easy basics and knits are meant to complement Superfine’s more upscale, detail-oriented sportswear at an accessible price point. The spring 2016 collection of Fine by Superfine, ranging from $70 to $280 for tees, sweats and denim, is rolling out to Nordstrom, Saks Fifth Avenue, FWRD by Elyse Walker and Shopbop.com. It will also retail on the company’s new e-commerce site, Superfinelondon.com, launching this Wednesday.