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FIRST-NAME BASIS: As part of its ongoing repositioning, Sonia by Sonia Rykiel is unveiling its new logo with a pop-up Web site. The logo, created by the Maison Nue agency, puts greater emphasis on the Sonia name.

The Web site,, launched today and features an interactive video that allows users to explore the contemporary line’s fall collection, which is hitting stores now.

This story first appeared in the July 23, 2013 issue of WWD. Subscribe Today.

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