FIRST TIMERS: Ovadia & Sons is taking the New York Fashion Week plunge. The vintage-inspired men’s collection will hold its first presentation at High Beam Studios on Monday, Sept. 9 at 1 p.m. Shimon Ovadia, who designs the collection with his twin brother Ariel, said that they decided against a runway show because in the men’s world “people like to touch and feel the collection, see the fabrics and the textures. In a runway show, you only see it for two seconds and then it’s gone.”

Ovadia & Sons, which launched in 2010, is now carried in over 20 stores, he said, including Barneys New York, and the line has been nominated for a CFDA/Vogue Fashion Fund award. It has also been named one of GQ’s Best New Designers in America. “We’ve had a successful season and added a bunch of new stores, so we thought it was the right time to show the retailers and the editors what we’re doing,” he said.

This story first appeared in the August 7, 2013 issue of WWD. Subscribe Today.

In 2012, the brothers signed on as creative directors for J. Press York Street, an updated collection of classics for the preppy retailer. That line made its debut with a presentation last season in New York, but Shimon Ovadia said it’s uncertain if that will be repeated for spring. “We’re still working that out,” he said.

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